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  • 27 Apr 2017, 03:36

12 The clash between traditional and contemporary ideas edit The all encompassing term which refers to the non-heterosexual and gender-variant practices and identities that include gay, lesbian, and transgender individuals is kono sekai. Of course, as with Greece, men were usually still expected to marry a woman and have children. So Tiziana Alamprese, marketing director in Japan for the Italian car brand, aimed her efforts at a group of customers usually overlooked by most domestic companies: gays and lesbians.

Furthermore, awareness and education amongst Japanese people, specifically pertaining to queer issues has improved and information is now readily available.

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